Or An Albino Kid In Flashlight Tag
First off, sorry for the site being down most of today (Friday). It happened to Jeff's site too for a while, so our hosting service was acting up. They're usually pretty reliable, but I'll probably switch to a friend's company next month so we'll have more space for movies, photos, and music.
Brian Collins from Ogilvy & Mather spoke to a packed house at PC yesterday. His team was responsible for the original "Obey Your Thirst" campaign for Sprite, the popular Hershey's store in Times Square, and the recent Tiger Woods gopher commercials for American Express. Inspiration spilled into the crowd as he took us through the creative processes of several campaigns. These are the dream jobs that everyone wants. In reality, most designers won't achieve superstar status. That's with "superstar" as a relative term, since even the most famous designers are generally unknown to the public. For many, the job that pays the bills might be redesigning a local restaurant's menu, the church bulletin or a logo for toilet paper. Generally, if you think a certain advertising job sounds like fun, chances are that an established company is handling it. I've heard time and time again that raw talent is rarely ever the main factor of success in this business. Experience, passion, and presentation play at least equal roles. Presentation is huge. You could have the best idea in the history of the known universe, but if you can't express it somehow to others, it's dead.
If asked what my dream job is right now, I'd say boy band member. But then I'd say that I honestly don't know. Maybe the creative director of an interactive multimedia design studio. The music industry's next big step should be interactivity, and I want to be there when it happens. The interactivity of the internet is stale during this infancy stage; the possibilities ten years from now are going to be unbelievable. Video games, movies, television, advertising, internet - the lines that separate these mediums are getting blurrier every day. That's why I want to learn about animation and motion graphics, film editing, illustration, art direction, design, multitrack sound recording and editing, 3D graphics, photography, writing and video games - I can't make up my freakin' mind, hence multimedia. Okay Samurai has obvious roots in the band (with no hidden meaning behind it, I just thought it sounded familiar and cool). But Multimedia was added on as a cop-out umbrella term since work at the time included a comic strip, VRML video game, and creative writing short stories in addition to the music. And now I'm going to school for this sort of stuff? Is that even legal?
Another reason that yesterday morning's seminar was entertaining stemmed from a question Mr. Collins raised. What is the only nationally-recognized brand to survive without advertising? The answer: Krispy Kreme. With that, the doors to the auditorium opened and three students walked in, their arms filled with boxes of Krispy Kreme doughnuts. Now that's presentation. I'm out like Muhammad Ali in Jenga.
Thursday, April 15 at 9:17 PM
Okay Samurai Multimedia is Dave Werner's personal site. I'm currently working at Minor Studios in San Francisco. Thanks for visiting! (more...)
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