Nintendo Makes A Comeback
This week marks the huge annual E3 show in Los Angeles, where video game companies show off their future releases. I haven't played my Gamecube in about two months, but an announcement made today might make me pick up the controller again. Nintendo surprised everyone and showed a new, realistic Legend of Zelda game that looks more like Lord of the Rings than the Disney cartoon style of the last game, Windwaker. For those of you who aren't familiar with video games, Zelda is considered by many critics to be the greatest video game franchise of all time. The new game looks absolutely incredible, and joined up with exclusive titles like Resident Evil 4 and Metroid Prime 2: Echoes, Nintendo could gain some ground in the fiercely competitive video game wars. From an advertising perspective, Nintendo is finally shedding its kiddie image and growing up. The new dual-screen Game Boy system was revealed as well, and it looks promising with wireless connectivity and voice recognition capabilities.
I've tried to explain what art direction is on this site several times, but this article does a much better job. It might give you a better idea of what exactly I'm studying here.

Tuesday, May 11 at 9:25 PM

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