I Heart Publix
I hold a lot of brand loyalty towards companies like Nintendo, Ikea and Pixar...and now Publix (a southern-based grocery store chain). While unpacking groceries today, I realized that almost every single item in my bags was from Publix's own store brand. We're talking everything from hot chocolate to toilet paper to hot dogs. True, I'm always trying to save money with food, and their prices are always lower than the name brands...but I never had this kind of loyalty to the local Harris Teeter in Charlottesville or Safeway in Baltimore. The difference lies in how Publix presents themselves. Their packaging is freakin' amazing. The simple, clean design contrasts heavily with the "how much crap can I stuff on this label" packaging of so many name brands. When you're scanning the store shelves, your eye is immediately drawn in towards the high contrast of the white with usually a single bold color. Their newspaper inserts carry the same clean visuals, seeming more like formal invitations than coupon-crazy booklets. The stores feel pristine, a welcome difference from the organic warehouse look. And somehow I leave with a shopping cart full of simple white labels without feeling like a poor grad student. I'm definitely going to miss these guys if I head outta the south next year...never thought I would say that about a grocery store.
Sunday, December 11 at 6:08 PM
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