Nintendo Wii
Nintendo revealed the name of their upcoming system today, making everyone go crazy. It's called Wii, pronnounced like "we." Those hoping that the codename "Revolution" would stick have been disappointed. And yeah, my gut reaction was wow, they should have stuck with Revolution. But from a branding standpoint, it begins to make a lot of sense. With Wii (due out this holiday season), Nintendo is trying to break down the barriers of what video games can be; what they refer to as their "blue ocean" strategy. That means instead of focusing solely on games for the typical young male demographic, they aim to create experiences as well for the untapped audiences: women, parents, grandparents, and everyone who thinks video games are too complicated or nerdy or whatever. Wii is simple, fun ("wheeee"), and universal...which fits in with Nintendo's brand attributes perfectly. The logo design works well too, with the i's standing for people and the remote-shaped controllers. It's an iconic, unique name that stands apart from the competition, mainly the Xbox 360 and Playstation 3 (neither awe-inspiring titles themselves). Nice work Nintendo.
Thursday, April 27 at 4:47 PM
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