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The Electronic Entertainment Expo (E3) was held last week in Los Angeles, and the general perception was that Nintendo rocked, Microsoft was great, and Sony left a lot to be desired. Nowhere else was this more evident than in their press conferences.
Sony's conference was very corporate. An enormous backlash erupted after they revealed an "innovative" motion-enabled controller, which seemed heavily inspired by Nintendo. The $499/$599 price tag announcement for the Playstation 3 didn't help things either. Microsoft had a friendly, conversational tone throughout their conference, and revealed some promising Xbox 360 games like Gears of War and Viva Pinata. Bill Gates revealing the Halo 3 trailer was a great surprise ending.
Nintendo's conference was primarily focused on having fun; laughter and applause were frequent. From an opening act with Shigeru Miyamoto conducting a video game symphony, to a virtual tennis match between Nintendo executives, Wii (the new system) just looks like a lot of fun. The lines to play during the week were apparently up to five hours long!
At Portfolio Center, Hank was adamant about including "theater" into any presentation, whether it's for a class, client, interview or portfolio. Boring powerpoint-esque presentations fueled by emotionless bullet points from notecards will never get people excited about what you have to say. Iconic moments and memorable stories will always be the things people remember and talk about later. Nintendo is a company of icons, from Mario to the Zelda theme song to Miyamoto himself. No wonder there is so much brand loyalty.
Sunday, May 14 at 7:13 AM
Okay Samurai Multimedia is Dave Werner's personal site. I'm currently working at Minor Studios in San Francisco. Thanks for visiting! (more...)
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